Services

Content marketing

Here are the types of content I can write to advance your organization’s communications goals: 

• Blog posts
• Longform articles
• Op-eds
• Newsletters
• Press releases 

I work closely with your team to understand your organization’s tone, messaging, style preferences, and target audiences. Keeping your audiences’ needs in mind, I follow best practices for incorporating keywords to promote search engine optimization.

My journalism experience means I’m well equipped to interview subject matter experts. In my time at a university-based research initiative, I gained experience translating academic research and data trends into key takeaways and simple language. 

Copy editing

My attention to detail, strong command of proper grammar and punctuation, and journalistic approach to fact checking will polish your research report, article, or marketing materials to their full potential. My copy editing will improve the overall readability of your product and ensure every detail is on point.

Strategic communications consulting

My strategic communications approach starts with getting to know your communications goals, challenges, what sets your work apart, and who you’re trying to reach.

Based on market research on your target audiences and current perceptions of your work, I will work closely with your team to craft compelling messages that advance your communications goals.

Then I recommend a slate of creative avenues to deliver your message to the right people at the right time, and you’ll come away with a comprehensive communications strategy that can guide ongoing marketing efforts.

The strategy includes a targeted press list and press pitch template to set you up for success in your media outreach. 

Want to learn more about what goes into a communications plan? I’ll send you a template to get started.

I also offer workshops on narrative building, communications strategy for nonprofits, and working with journalists to tell your story. My rates are based on the project, so I can take into account your unique needs. Contact me to discuss your communications needs.

“With Lauren, I have written on many controversial topics related to race, racial justice, and white privilege that have appeared in major media outlets, including the Detroit Free Press and Blavity.com. Lauren consults from the position of empowering the voice of her clients rather than pushing her own voice. This is especially critical for those developing their writing style and those writing about sensitive topics like race and inequality. She does an excellent job of sifting out the critical points of your writing and offering strategies to best communicate those to your audience. I look forward to continuing my work with Lauren and recommend her to anyone desiring to engage the public through writing.”

Matthew Alemu, Assistant Professor of Sociology and Criminology at Northeastern University