A whole body of research points to what makes personal narratives an especially persuasive form of communication.
Author Archives: Lauren Slagter
How to Create an Effective Communication Plan
Want to learn more about what goes into a strategic communication plan? I’ll send you a template to get started. Read More What is ‘Strategic Communications’? And Why Do You Need a Plan for It?
Why I Want to Amplify Stories from the Margins
As I delved deeper into the world of strategic communications, marketing, and how to elevate experts’ opinions in public discussions, I realized there isn’t always a good mechanism for including the stories of marginalized groups in conversations with decision makers.
What is ‘Strategic Communications’? And Why Do You Need a Plan for It?
Strategic communications is a high-level strategy that brings alignment to your other communications activities — like internal communications, public relations, media relations, marketing, and social media — to ensure your efforts send a cohesive message that advances your organization’s mission.
Notes from 2020
Things to Do in Captivity Pace the room and look out the windows. Watch spring’s warmth slowly green the grass and call buds from the barren tree branches. Greet birds on their northerly migration. Glare at the neighborhood cats making themselves at home in your flower beds. Laugh with your partner, cook with your partner, fight withContinue reading “Notes from 2020”
My Toxic Relationship with the News
“Who would I tell if I came across a body now?” I wondered wistfully as I crossed the wooden bridge over the river, heading to yoga class as the warm summer sun started to slip below the row of picturesque brick storefronts in the downtown district. The yoga classes were supposed to mask my distressContinue reading “My Toxic Relationship with the News”
Modern-day segregation: How vouchers keep the poor out of rich neighborhoods (The Ann Arbor News)
YPSILANTI TOWNSHIP, MI — Courtney Vesey’s 30th birthday dinner was leftovers she pulled from the fridge and ate standing alone at the kitchen counter. There was no cake. She spent the quiet mid-December evening with her boyfriend, Mike Ponds, and her four kids. Romeiro, 12, Marcquise, 11, and Ramone, 8, watched cartoons in the backContinue reading “Modern-day segregation: How vouchers keep the poor out of rich neighborhoods (The Ann Arbor News)”
Ann Arbor’s historically black neighborhood is the hottest market in town (The Ann Arbor News)
This project took second place for best multimedia storytelling in the 2018 Michigan Associated Press Media Editors awards.
Lauren Slagter Strategic Communications 